The whole room is the contestant. Shout, argue, change your mind, overrule the loud one at the back — that's the game. Somebody just has to click.
Title translates roughly to: “You too can win a crore… otherwise, nothing.”
…
The room did it.
$1,000,000
…
“Ungalukku oru kodi tharanum-nu aasai… aana en kaila irukkurathu — service mudinja saapadu!”
“I wish I could give you all a crore… but all I've got is lunch after the service.”